SMM CASE
242 SALE APPLICATIONS
NEW CARS

Official Volkswagen dealer in Moscow. They sell new cars of various models. The main USP, which was emphasized in the promotion, is the new Volkswagen Polo from 2900 r / month.
We decided to test several options for landing traffic - on the lead form on Facebook and on the quiz

We started with testing the lead form, then quiz. The lead form showed itself well at the start, but later the cost of the application began to grow. We put a pixel on a quiz and a pleasant surprise! On peak days, the cost of the application reached 60 rubles. Quiz was used until the end of the campaign.

DESCRIPTION

GOALS

METHODS OF OBTAINING
APPLICATIONS

The main interests of the audience:
- Volkswagen Polo;
- Volkswagen;
- Other cars in the same price category;
- Cars (wide interest).
Creatives:
We tested the launch of posts and stories. Stories showed better results, so they left them as the main placement

KPIs for the cost of the application have been achieved. Applications came out cheaper than the predicted - 250-300 rubles
There were days when not a single application was received. But we tested new creatives and target audience groups

TARGETED ADVERTISING

SMM on Instagram, Facebook, Vkontakte

Working on the project:
analyst
marketer
visual specialist
designer
targetologist
copywriter
account administrator
other specialists

STAGES OF WORK

Interest map is the basis for promoting your account. On its basis, a content plan, creative, targeted advertising is created.
When creating Mindmap, we use recognized methods of target audience research:
Customer Journey Map development
Research using the QFD analysis method
Person Method

FIND OUT THE COST OF YOUR PROJECT

Submit your application and get a free marketing consultation to promote your business

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We work in Moscow. We are glad to clients from the regions of Russia and countries!

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