SMM-PROMOTION

CONSTRUCTION OF COUNTRY HOUSES
Received 12 orders Average check 1.2 million rubles

The customer designs and builds turnkey eco-friendly country houses since 2005

The company managed the account spontaneously without a strategy, the growth of subscribers was minimal
Expert opinion was not reflected in the account. There was no rubricator, topics were chosen chaotically

Live broadcasts from the facilities, videos of the company's employees about the construction progress aroused the trust of customers, received thousands of views and dozens of comments
Moodboard was compiled based on the analysis of the target audience, interviews with sales managers, audit of comments under competitors' posts

DESCRIPTION

ACCOUNT TAPE BEFORE

ACCOUNT AFTER

For some audiences, leads from Facebook were 2 times cheaper than from Instagram

During the test week, 21 requests for lead generation were received at an average cost of 454.83 rubles.

TARGETED
ADVERTISING

Results were twice as good as expected, thanks to analytics and tests

RESULTS

The main conclusion that we made during the advertising campaign is that the niche for building houses is promoting equally well both on Instagram and Facebook.

We analyzed the target audience, competitors, niches. By MindMap and Customer Journey Map

300 000 rubles / month was planned budget, of which we have mastered half. Since the customer was not ready for a large number of applications

We used the company's website, lead magnets and mailing lists as a platform for traffic.

We tested several ad formats: slideshow, video, photo, carousel. The most effective was a photo with a live collage, where there were photos of finished houses.

RECEIVED 58 LEADS

AVERAGE LEAD PRICE: 2,430 RUB

12 NUMBER OF ORDERS

ADVERTISING BUDGET:
RUR 140,995 / month

SMM on Instagram, Facebook, Vkontakte

Working on the project:
analyst
marketer
visual specialist
designer
targetologist
copywriter
account administrator
other specialists

STAGES OF WORK

Interest map is the basis for promoting your account. On its basis, a content plan, creative, targeted advertising is created.
When creating Mindmap, we use recognized methods of target audience research:
Customer Journey Map development
Research using the QFD analysis method
Person Method

FIND OUT THE COST OF YOUR PROJECT

Submit your application and get a free marketing consultation to promote your business

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We work in Moscow. We are glad to clients from the regions of Russia and countries!

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