COMPLEX SMM FOR FITNESS CLUB
Subscriber growth + 10,000

A network of fitness clubs approached us with a proposal to develop a new communication for them on Instagram and VKontakte. The client needs to increase audience reach and sales using targeting

The company has a website that only received about 40 requests per month. The plans were to open new clubs, so it was important to start the process of lead generation from online.

Increase audience engagement with a competition
Development of a brand promotion strategy in social networks
Development of corporate identity
Creation of high-quality content that meets the characteristics of the target audience and the capabilities of different sites
Development of a strategy for long-term communication with the target audience in advertising
Promotion without media budgets
Development of creatives and texts for each offer and target audience segment

The budget of the competition and the audience that would be interested in the drawing were analyzed.

The analysis showed that it is possible to work in several directions at once - university students, competitors, and this became a decisive factor.

Several promotional advertisements have been created to reach the entire audience that was previously highlighted.

DESCRIPTION

GOALS

METHODS OF OBTAINING
APPLICATIONS

Before our cooperation, the average engagement per post was 1000-1300 impressions, currently 2000-2500.
The number of subscribers has increased, before our work, 6237 were subscribed to the account; at the moment, 10,000 people have subscribed to the account.

As a result, for 5 months of joint work, we received:

On Instagram, 265 requests were received through the lead form for the services of a fitness club;
Reached 54 769 users of the target audience;
RUR 300,000 were spent on the RK;
The total amount of applications from Instagram is 2,650,000 rubles;

The total amount of applications from Vkontakte is 2,137,500 rubles.
The services of our company amounted to 50,000 rubles per month for the promotion of 2 social networks

TARGETED ADVERTISING

RESULTS

The total amount of applications from advertising for the opening of the third club, two weeks before the start of the club, amounted to 2,137,500 rubles

All promotions carried out by the fitness club are configured in the advertising office to increase sales.

The team launched an advertising campaign on VKontakte and Instagram: they introduced users to the fitness club, promotions and special offers, and those interested could leave applications using a special form or write in profile messages to contact the sales department.

The fitness club has two working halls, it is important to correctly analyze the audience and correctly set up the promotion of promotions.

PRICE PER CLIENT 673 RUB

316 PERSONS APPLYED FOR SUBSCRIPTION

REACH
46 335 PEOPLE

GROWTH OF SUBSCRIBERS UP TO 10,000 PEOPLE

The total amount of applications from advertising for the opening of the third club, two weeks before the start of the club, amounted to 2,137,500 rubles.

SMM on Instagram, Facebook, Vkontakte

Working on the project:
analyst
marketer
visual specialist
designer
targetologist
copywriter
account administrator
other specialists

STAGES OF WORK

Interest map is the basis for promoting your account. On its basis, a content plan, creative, targeted advertising is created.
When creating Mindmap, we use recognized methods of target audience research:
Customer Journey Map development
Research using the QFD analysis method
Person Method

FIND OUT THE COST OF YOUR PROJECT

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