SMM PROMOTION
LUNCHES AND DIETS IN THE MOSCOW REGION
Revenue 311,040 rubles

We were approached by a client, formerly the chef of a well-known restaurant in Moscow. He was preparing to launch his first business - the production and delivery of meals and rations in the Moscow region (the regional center and nearby cities)

The client determined the promotion strategy - through Vkontakte. And the target audience was the segments of people who are tired of sushi / pizza and do not have free time to cook.

Create and design a Vkontakte group from scratch
Modify the site on Tilda, make it visually attractive and user-friendly
Develop naming for meals and meals
Fill the Vkontakte group with posts
Carry out promotions and reply to messages
Develop an advertising campaign strategy
Create creatives for each target audience
Conduct a test

More than 20 target audience segments and dozens of creatives participated in the test
We launched a promotion - a post with a GIF file, in which the images were rapidly changing. The user needs to take a screenshot and get a discount on the dish
Interesting game mechanics of the promotion gave a good increase in engagement and regular customers

DESCRIPTION

GOALS

METHODS OF OBTAINING
REQUESTS

In total, at the time of writing the case, more than 390 ads were tested (of which at least 100 are unique). Conventionally, images for promo in this project can be divided into two categories: "People" and "Food". After 12 months of campaigning, it's safe to say that a promo featuring food, i.e. product itself, show the best result.

The audiences "Public Fitness", "Wide female audience", "Proper nutrition", CI "Sport" and CI "Cookery" also worked well. The rest of the audiences, unfortunately, performed worse or frankly badly. Many of these have been rechecked on successful ads.

TARGETED ADVERTISING

RESULTS

Good results were obtained by seeding in publics of the promotion region. We tested both standard reach post and promotions. We agreed to be placed in several pubs at once in order to gain coverage and increase company awareness

In promoting to a narrow geo, the problem advertisers face is audience burnout. To solve this problem, we used dozens of creatives with impressions to the same target audience groups.

When taking out the food preparation and delivery business, it is important to take into account the high competition in this niche (the surge after the pandemic and the related increase in demand is especially characteristic)

During the work on the project, the following audiences were tested: Fitness clubs and gyms; Proper nutrition; Bodybuilders; Fitness pubs; Food delivery; Wide audience segmented by gender; City publics; Categories of interests "Sport"; Online weight loss courses; Students; Various look-a-like options; Cooking; Business

REVENUE 311 040 RUB

RECEIVED
540 APPLICATIONS

AVERAGE CHECK
576 RUB

COST OF THE APPLICATION
78 RUB

At the first stage of promotion, it is important to recruit first customers and provide quality food and delivery service in order to maintain customer loyalty and motivate them to repeat purchases.

SMM on Instagram, Facebook, Vkontakte

Working on the project:
analyst
marketer
visual specialist
designer
targetologist
copywriter
account administrator
other specialists

STAGES OF WORK

Interest map is the basis for promoting your account. On its basis, a content plan, creative, targeted advertising is created.
When creating Mindmap, we use recognized methods of target audience research:
Customer Journey Map development
Research using the QFD analysis method
Person Method

FIND OUT THE COST OF YOUR PROJECT

Submit your application and get a free marketing consultation to promote your business

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We work in Moscow. We are glad to clients from the regions of Russia and countries!

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