SMM-PROMOTION "ONLINE-SCHOOL OF THE ENGLISH LANGUAGE"
Revenue 500 thousand rubles

The product, an online English school, is hosted on the Getcourse platform. In the first month, they made +500 thousand rubles to revenue. Despite the presence of a CRM system, sales were initially carried out in Excell

The sales strategy is as follows. First, we sell the cheapest and easiest-to-maintain product - a monthly online marathon. It costs 990 rubles. And then - to sell more expensive programs to graduates.

On the second day of work, 20 sales were made. The maximum was 90 sales per day
Some people registered, but did not get paid. There were 40-60% of them every day. We hired a manager to make calls. Most often, these people lack motivation, the salesperson closes, on average, every second of those who did not pay immediately

DESCRIPTION

WHAT DID

SALES

The diagram looks like this:
Entry into the funnel - registration for the course costs 990 rubles.

After completing the course, the client received a chain of warming up SMS and email messages with a reminder of more expensive courses. Some customers were already closing for purchases at this stage

The openness and readability of the newsletters is low. And in order not to lose part of the loyal audience, the system read when a person finished the course, and after 10 minutes the client received an auto call from the founder with a proposal to take the following courses at a discount

Two things influenced the increase in profits:
We found that conversion targeting works better in this niche, rather than traffic targeting.
We set up a pixel on the site, which made it possible to target an even larger number of target audiences, among which there is our

SALES FUNNEL

REVENUE GROWTH IN 2 TIMES

MINDMAP OF INTERESTS OF THE CA

RESULTS

60% of the proceeds for a course worth 990 rubles (minimum package)
20% of the revenue comes from the course costing 1490 rubles (average package)
20% of revenue for a course worth 3990 rubles (maximum package)

At the beginning of the collaboration, there was an unformed Instagram page with 700 followers. There was no content plan and no understanding of how to make selling stories

To obtain such results, we have repeatedly made changes in both marketing and business processes. We created new sites, changed display strategies, creatives, audiences, over and over again

LTV is important. Online, it doesn't matter how many new people you have. What is important is what percentage is buying again. Make it so that 1 client buys 4 courses from you, he will tell you about it everywhere and bring 2 more of the same. LTV is work on product quality.

First of all, we redesigned the page for a single style, made a content plan for posts and stories. We released useful videos to understand which format subscribers like best. When choosing, we looked at two indicators: the number of saves and comments

REVENUE PER MONTH
500 THOUSAND RUB

996 Bids at a price of 75.64 RUB

52.91% - CONVERSION
FOR SALE

ADVERTISING BUDGET:
75 338 R / month

SMM on Instagram, Facebook, Vkontakte

Working on the project:
analyst
marketer
visual specialist
designer
targetologist
copywriter
account administrator
other specialists

STAGES OF WORK

Interest map is the basis for promoting your account. On its basis, a content plan, creative, targeted advertising is created.
When creating Mindmap, we use recognized methods of target audience research:
Customer Journey Map development
Research using the QFD analysis method
Person Method

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