SMM-PROMOTION

DESIGN FURNITURE ONLINE STORE
Revenue 4.1 million rubles

Our client is an online store of designer furniture. Promotion on Instagram was not chosen by chance. This social network contains the most of the target audience of the client. First of all, we tested the interests of the target audience. We crossed audiences with standard interests - renovation, kitchens, interior design, furniture and home improvement. They worked well, so even after 5 months we left them working.

After collecting the audience from the first settings, we turned on look-a-like

It was used in the following way: crossing an audience similar to those who were active with our ads and interests. There are almost limitless number of categories of interests on Instagram. In this case, we used: - major renovation, - living room, - interior design, - house, - residential complex

The account was designed in a scattered manner, although it consisted of professional photographs
We have developed a moodboard - applied a single design concept, made an attractive profile description, set up Taplink

DESCRIPTION

LOOK-A-LIKE

REGISTRATION
ACCOUNT

We set up end-to-end analytics, thanks to which we cut out ineffective ads and creatives. We tracked each application from each ad, receiving data on the amount of contracts. Which made it possible to better understand the audience ready to buy furniture

People buy on Instagram with their eyes. Live photos of furniture in the interior work best in advertising.

We used 2 ad formats - in stories and in feed. First, about the stories, they are livelier and more interesting. We used them as an additional format for all ads. Since Instagram itself optimizes regular banners for Stories. We also launched separate campaigns for stories. The order price from them is lower than from the tape.

Our experience has shown that even a small tweak to a photo, for example, to apply a filter or a color gradient, immediately worsened the ad performance. Customers have not clicked on these ads

TARGETED ADVERTISING

Advertising was done on Instagram account and lead form. Sales were driven by a lead form

RESULTS

Instagram is an effective platform for generating applications in the furniture niche. Largely thanks to lead forms that keep the contacts of your potential customers. In addition, you can send people to the form directly from the advertisement. Of course, much further depends on your sales department. But that's a completely different story.

We analyzed the target audience, product, niche. Compiled by Mindmap and Customer Journey Map

In complex projects, we work with strategies in 6 months, and this is bearing fruit. During this period, it is already possible to clearly track the payback and effectiveness of the advertising source.

What's next? We develop the site, set up contextual advertising, promote Vkontakte

For advertising on Instagram, you need live photos of furniture. They will work for customer loyalty and sales.

REVENUE
4.1 MLN RUB

381 LEAD
RECEIVED

COST OF THE APPLICATION 1 280 RUB

ADVERTISING BUDGET:
487 880 RUB

SMM on Instagram, Facebook, Vkontakte

Working on the project:
analyst
marketer
visual specialist
designer
targetologist
copywriter
account administrator
other specialists

STAGES OF WORK

Interest map is the basis for promoting your account. On its basis, a content plan, creative, targeted advertising is created.
When creating Mindmap, we use recognized methods of target audience research:
Customer Journey Map development
Research using the QFD analysis method
Person Method

FIND OUT THE COST OF YOUR PROJECT

Submit your application and get a free marketing consultation to promote your business

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We work in Moscow. We are glad to clients from the regions of Russia and countries!

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