SMM-PROMOTION

"SALE OF MEDICAL EQUIPMENT"
Revenue 500,000 rubles

Last year, we actively generated leads for a company that sells medical equipment for cosmetologists and private clinics. We dealt only with the Pelsar apparatus - this is a blepharoplasty apparatus. Its main feature (read the difficulty) is the price: 180,000 rubles, or rent is about 50,000 rubles per month.

The target audience:

Private clinic owners
Head doctors
Cosmetologists
Plastic surgeons

Direct lead generation
Sales funnel with video. Video is the best format for attracting customers
Retargeting to those who visited the site or opened, but did not fill out the form

DESCRIPTION

SEARCH TARGET AUDIENCE

METHODS OF OBTAINING
APPLICATIONS

Look-a-Like to customers
Competitors. In our case, it was a very small base, since there were only 3 competitors. This audience is interesting because we collected it from VK.
Cosmetologists. We also tried from VK and with the help of interests in the advertising account.
Doctors.
General interest: medicine.

What problems did you encounter:

With the scaling of the advertising campaign, we began to receive more and more applications from people who are simply interested in cosmetology or want to undergo surgery.
But this cannot be avoided, since our audience is very narrow and replenishes slowly.
But there is a sales department for this, which promptly called and weeded out people who were not suitable for us. Facebook blocked ads with enviable regularity, since we showed too much of the human body.

TARGETED ADVERTISING

RESULTS

The biggest problem with narrow niches is rapid audience burnout.

We analyzed the target audience, product, niche. Compiled by Mindmap and Customer Journey Map

It's good if the hardware brand speaks for itself. If not, then it is necessary to correctly describe the advantages of the equipment and the problems that its specialists can cope with.

We tested several ad formats: slideshow, video, photo, carousel. The most effective was a photo with a live collage, where there were photographs of objects.

MAX REVENUE PER MONTH 0.5 MLN RUB

RECEIVED 559 APPLICATIONS
FOR 184 RUB

REACH
113 000 PEOPLE

ADVERTISING BUDGET:
103,000 RUB

What's next? We develop the site, set up contextual advertising, promote Vkontakte

SMM on Instagram, Facebook, Vkontakte

Working on the project:
analyst
marketer
visual specialist
designer
targetologist
copywriter
account administrator
other specialists

STAGES OF WORK

Interest map is the basis for promoting your account. On its basis, a content plan, creative, targeted advertising is created.
When creating Mindmap, we use recognized methods of target audience research:
Customer Journey Map development
Research using the QFD analysis method
Person Method

FIND OUT THE COST OF YOUR PROJECT

Submit your application and get a free marketing consultation to promote your business

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We work in Moscow. We are glad to clients from the regions of Russia and countries!

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