SMM-PROMOTION

SALE OF WOMEN'S PREMIUM CLASS
Revenue 1.2 million rubles Received 12,000 clicks

The company sells women's clothing. Own production, good sales department. At the beginning of work, the profile had 16 thousand subscribers. There are models, videos and photos are being shot. We post regularly. 2-3 sales per day. There is no website, the group on VKontakte previously worked, and is not currently being maintained. The competition in the niche is not very high

1). Increase sales up to 7 per day. Sales are carried out via DM, WhatsApp and Telegram (taplink), so the traffic went only to the account
2). Increase the number of targeted subscribers. The account did not wind up, but LAL did not give much results in terms of activities in the account

The account is well designed, the feed consisted of my own photographs taken in the studio.
For our part, we have developed a visual concept that consists of: color recommendations, photo processing and inspiring photos

DESCRIPTION

GOALS AND OBJECTIVES

REGISTRATION OF THE ACCOUNT

The "Carousel" format has shown itself best of all, video or slideshow in the feed works well. Stories worked worse
Best audience: LAL of those who sent messages. Further in descending order: of those who saved the publication, interacting with the profile, all visitors to the profile. To create a similar audience, you should take at least 1000 people.
On some devices, the profile opens correctly, the use of deep links is required. Thus, everyone gets to the profile.
Narrowed the audience by the interests of "online shopping" and "engaged buyers" - clicks became cheaper, they began to write more
When the number of impressions per person reaches 1.8, the audience burns out, we make a new LAL
Used dynamic creatives. We wrote 5 texts, added 5 images, mixed everything and showed the most effective links. Works well with enough budget

TARGETED ADVERTISING

The best indicators are for advertisements in the "carousel" format and LAL audiences

RESULTS

The biggest problem is audience burnout. 681 9502 impressions to the audience of 1 296 550 people. On average, people saw ads 5.2 times, which is too much

We analyzed the target audience, competitors, niches. By MindMap and Customer Journey Map

300 000 rubles / month was planned budget, of which we have mastered half. Since the customer was not ready for a large number of applications

What's next? We develop the site, set up contextual advertising, promote Vkontakte

We tested several ad formats: slideshow, video, photo, carousel. The most effective was a photo with a live collage, where there were photos of finished houses.

MAX REVENUE PER MONTH: 1.2 million rubles

12,000 CLICKS

REACH
1 297 067

ADVERTISING BUDGET:
RUR 93,000 / month

SMM on Instagram, Facebook, Vkontakte

Working on the project:
analyst
marketer
visual specialist
designer
targetologist
copywriter
account administrator
other specialists

STAGES OF WORK

Interest map is the basis for promoting your account. On its basis, a content plan, creative, targeted advertising is created.
When creating Mindmap, we use recognized methods of target audience research:
Customer Journey Map development
Research using the QFD analysis method
Person Method

FIND OUT THE COST OF YOUR PROJECT

Submit your application and get a free marketing consultation to promote your business

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We work in Moscow. We are glad to clients from the regions of Russia and countries!

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